Category: Media & Entertainment,
Organization name: CHILDLINE India Foundation (CIF)
Launched Date: 2015-01-15
Who has created it: Sudeesh pm
Problem statement and how the Accessible Innovation solves the problem.
Over the past two years CHILDLINE has made a conscious effort to ensure that important communication from us is accessible to all regardless of physical or developmental abilities or impairments. Our aim is to enable people with disabilities to access our present and future media through assistive technology.
A concept that is intrinsic to any kind of access is 'Universal Design', which means a design that is usable to the greatest extent possible by everyone, regardless of age, ability, or situation. With the help of Ms. Shilpi Kapoor and her team at BarrierBreak, CHILDLINE has produced KOMAL accessible version of the animation films which were launched in 2015 and cover child sexual abuse.
Tell us who is the target audience and how the accessible innovation will benefit them. Please specify the different target audiences groups and provide numbers and statistics of your current clients as well as what is the potential number of people that the innovation can impact and empower:
Schools, Children and Parents, Teachers
How is the accessible innovative solution different from current practices or ways of solving the problem?
CHILDLINE has developed KOMAL animation films which cover important child-related issues that are wide-spread in India today. KOMAL film is on Child Sexual Abuse. Komal creates awareness about Child Sexual Abuse. The film is created in different Indian languages and have crossed over a million views on YouTube, Facebook and other social media. To cater to the needs of the impaired and to reach out to more people CHILDLINE with the help of Barrier Break developed the movies in accessible versions. The formats covered include Captions, Sign Language Interpretation and Audio Description.
The films with captioning has been developed not only for the dialogues but also other sounds that are portrayed on screen, like the sound of a passing bicycle or a ringing bell. This is beneficial to the hearing impaired, the learning impaired and children with dyslexia and Attention Deficit Hyperactivity. Sign Language Interpretation also benefits the hearing impaired as an interpreter will narrate the entire story in Indian sign language from the bottom right corner of the screen.
And the Audio Description will help the visually impaired, who can hear the dialogues but will miss its context by not knowing about the scene's background. Here whenever there is no dialogue, another voice will describe what is there in the background — like the setting, who is there and things that the viewer should know about the background. This will help him/her get a more holistic picture of a particular scene.
KOMAL has been made English, Hindi, Marathi, Bengali & Kannada and will soon cover Telugu, Tamil, Malayalam, Odissi, Assamese, Punjabi, Konkani, Kashmiri, Gujarati and Urdu.
How is the accessible innovative solution new, different or unique in terms of the technology or implementation?
Each accessible format consists of Captions, Sign Language Interpretation and Audio Description and has been created in each languages.
The Captions in the films have been placed for the dialogues and sounds, for e.g. the sound of a ringing bell. This is beneficial to the hearing impaired, learning impaired and children with dyslexia and Attention Deficit Hyperactivity. Sign Language Interpretation also benefits the hearing impaired as an interpreter narrates the entire story in Indian Sign Language from the bottom of the screen. Audio Description helps the visually impaired. Whenever there is no dialogue, another voice will describe what is there in the background. This helps to get a more holistic picture of a particular scene.
How do you get the innovative solution to reach the target audience? Please elaborate on the your go to market strategy and which geographies do you currently work in and what are your future plans for marketing your innovation.
DVDs of films have been produced and dispatched.
What is the potential impact of the innovative solution on the lives of the target audience? Please elaborate by providing statistics of the current impact and the potential impact.
Stories of how the Innovation has touched lives.