Category: Healthcare, Assistive Technology,
Organization name: Fightthestroke
Launched Date: 2014-04-17
Who has created it: Francesca Fedeli
Problem statement and how the Accessible Innovation solves the problem.
Although stroke is often perceived as occurring primarily among the elderly, it also strikes infants, and can even occur before birth. It is one of the top ten causes of death for children, yet public awareness is extremely low, early detection is limited, and rehabilitation is inadequate. We applied some of the most pioneering research on the human brain (mirror neurons) to improve care for young stroke victims using technology while empowering families to play a greater role in their childrenâ€™s healthcare needs.
Tell us who is the target audience and how the accessible innovation will benefit them. Please specify the different target audiences groups and provide numbers and statistics of your current clients as well as what is the potential number of people that the innovation can impact and empower:
MirrorAble is a solution studied for young stroke survivors (2M people in the world, affected every year) but also proved being effective for adult stroke survivors (20M people) and patients with Parkinson disease (7M). It enables clear direct benefits as:
a scientifically evidence based approach & partnership with renown research centers
- a peer learning approach (kids helping other kids)
- kids matching algorithm based on â€˜challenging & achievableâ€™ principle
- at home availability/favorable environment & an empathy driver for family engagement
- patients data gathering to establish future patterns
- enabling therapeutical alliances
- a children tailored solution
- neither geographical nor language barriers
How is the accessible innovative solution different from current practices or ways of solving the problem?
Once a pediatric stroke is detected, rehabilitation can be time-consuming, expensive, stressful and ineffective for families. Current rehabilitation efforts follow adult physiotherapy and occupational therapy procedures, which are carried out in hospitals or clinics by doctors. As parents of a child with stroke, we experienced first-hand the struggle to be part of our sonâ€™s rehabilitation process, which involved frequent visits to the hospital and repetitive, ineffective rehab activities. We understood that our own confusion was a problem of world magnitudeâ€”in areas far beyond stroke -- and decided to do something about it.
How is the accessible innovative solution new, different or unique in terms of the technology or implementation?
Market incumbents are:
- Rehab tools (serious games, robotics, telemedicine)
- Brick&mortar solutions (traditional therapy in hospitals)
But by today there's no available solution in the market based on the Mirror Neurons learning process.
How do you get the innovative solution to reach the target audience? Please elaborate on the your go to market strategy and which geographies do you currently work in and what are your future plans for marketing your innovation.
Our go-to-market strategy is based on a cross-subsidy model, typical for a social enterprise, where we might sell the toolkit for adult orthopedic patients (through insurance companies or hospitals) to enable us to offer the toolkit to families affected by pediatric stroke free of charge/at democratic prices.
We are working at global level, in a cloud-based solution, aiming to reach 500K kids (25% Market share) with an estimated turnover of 50Mâ‚¬ for the only segment of young stroke survivors.
What is the potential impact of the innovative solution on the lives of the target audience? Please elaborate by providing statistics of the current impact and the potential impact.
Tackling this big issue in the early stages of kids development will allow us to take advantage of the maximum peak of brain plasticity, with great outcomes in terms of recovery.
We're working on the issue of infant stroke in its entirety, from early detection to rehabilitation and parental involvement and we're innovating every aspect of its management. We've involved all necessary stakeholders and we're ready to revolutionize the way pediatric stroke is approached. This could lead to innovation, both in terms of processes and tools, in several other areas of healthcare and applied to the treatment of a host of other illnesses.
Stories of how the Innovation has touched lives.
This has been our initial storytelling that inspired the 'mirrorable solution' storymaking: http://www.ted.com/talks/roberto_d_angelo_francesca_fedeli_in_our_baby_s_illness_a_life_lesson#