Category: Education, Students Initiatives, Assistive Technology,
Organization name: 64oz Games
Launched Date: 2014-11-01
Who has created it: Emily Gibbs
Problem statement and how the Accessible Innovation solves the problem.
Blind players were not able to play main stream board games like Cards Against Humanity without brailling every single card themselves by hand. Games like Pandemic, with a board, were completely out of the realm of possibility. 64 oz. Games kits make playing card games quicker and easier to accomplish and they make playing board games possible for the first time.rnrnA kit is braille overlays for a current game. A person has to own the game and then they use a 64 oz. Games Accessibility kit to make their game accessible. Kits can include braille stickers, card sleeves, 3d printed pieces and board overlays to make a game playable by a braille reader.
Tell us who is the target audience and how the accessible innovation will benefit them. Please specify the different target audiences groups and provide numbers and statistics of your current clients as well as what is the potential number of people that the innovation can impact and empower:
The target audience is blind people who like board games. This innovation allows them to play many board games for the first time.rnrnWe have sold 271 kits to date, not including our 2 successful Kickstarters where we raised over 30,000 with over 1000 backers. rnrnBlind people are 1% of the current population. We believe that every person is a potential board gamer because board games are fun and engaging hobby. Currently only 10% of the blind population reads braille. We also believe that our kits are new and innovative way to teach braille and increase braille literacy with blind children and adults.
How is the accessible innovative solution different from current practices or ways of solving the problem?
Our accessibility kits are different from current practices because there is no other practice or mainstream way of making popular board games accessible. Before now, blind people have had access to Monopoly, Scrabble, Uno and playing cards. That's it. With our kits, we can make almost any game on the market accessibly quickly and easily. We are constantly adding new games to our store and we also take requests of what players want.
How is the accessible innovative solution new, different or unique in terms of the technology or implementation?
Again, 64 oz. Games accessibility kits are new, different, and unique because they are the only board game accessibly kits in existence. No one else is making board games accessible for blind players.
How do you get the innovative solution to reach the target audience? Please elaborate on the your go to market strategy and which geographies do you currently work in and what are your future plans for marketing your innovation.
Because our target audience is small and specialized, we have been directly targeting them through interviews on internet radio, specifically the American Council for the Blind's radio programs. We have done demonstrations at the National Federation of the Blind's annual convention for the last two years. We have also offered a sponsorship and discount to the National Federation of the Blind's Braille Enrichment Literacy and Learning Academy for two years running. Our next step is we would like to get our accessibility kits into stores at Lighthouses for the Blind and in the NFB Store at the National Federation of the Blind's headquarters in Baltimore, MD. We already have sent kits to several locations for consideration to be added to their stock. We are merely waiting to hear back.
What is the potential impact of the innovative solution on the lives of the target audience? Please elaborate by providing statistics of the current impact and the potential impact.
It's hard to quote statistics on quality of life. However, we believe the impact of being able to sit down and play the same game as your sighted friends for the first time is invaluable.
Stories of how the Innovation has touched lives.
We know a blind player, Kaycee, who swore that she didn't like board games. Then she had an opportunity to play a mainstream game called Love Letter. She said she didn't realize that they made games like that. Now she is one of our best customers.
We had a parent buy 3 of our younger game kits for her 7 year old son for Christmas. He has 2 older brothers and they have never been able to play games together. With the help of our kits, they can.
Below is a video of a group of blind people playing a game called Resistance. This was a game that everyone told us it would be impossible to make a kit for. We believe it's possible to make strategic and interesting games that are beloved by the world accessible for blind players, without changing or lessening the gameplay. This is a great example.