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Maggie

Maggie portable magnifier
United Kingdom
Accessible Product

Category: Assistive Technology,

Nomination Details

Organization name: Bierley.com Ltd

Launched Date: 2015-10-20

Who has created it: Claire Wright

Problem statement and how the Accessible Innovation solves the problem.

Having low vision can affect your confidence to venture out and about, the Maggie gives people the freedom and independence to carry on living the life they desire. The Maggie is small enough to fit in your pocket or purse, with a large 5" high contrast screen and two bright LED's you can see to read the menu in a dimly lit restaurant or identify your keys in total darkness. Additionally, and especially for those with Macular Degeneration, the Maggie mode button provides white text on a black background for reduced glare.

Tell us who is the target audience and how the accessible innovation will benefit them. Please specify the different target audiences groups and provide numbers and statistics of your current clients as well as what is the potential number of people that the innovation can impact and empower:

Our audience is anybody with Low Vision. Having a portable magnifier allows independent living when out and about. The ability to read menus, bus timetables, instructions is invaluable.

How is the accessible innovative solution different from current practices or ways of solving the problem?

With 4 hours of battery time, you could find yourself checking or reading things for days without needing to re-charge. When it is time to re-charge, use any wall socket or even a computer, notebook, netbook or anything else with a USB port. A large red icon will show you when it's time to charge and a large green icon (slowly and gently flashing) will show you when the Maggie is charging.

  • 5” high contrast screen with very narrow border
  • Ultra-light weight and super slim
  • Sharp, true colour image
  • Fold out leg for perfect viewing angle
  • Wrist strap, already attached
  • Mode (white text on black background)
  • Zoom (increase and decrease magnification)
  • Two bright LEDs for use in dim lighting conditions
  • 4 hour lithium-ion battery
  • USB charger cable included
  • Wall socket charger included
  • Faux leather wallet included

How is the accessible innovative solution new, different or unique in terms of the technology or implementation?

When it is time to re-charge, use any wall socket or even a computer, notebook, netbook or anything else with a USB port.

How do you get the innovative solution to reach the target audience? Please elaborate on the your go to market strategy and which geographies do you currently work in and what are your future plans for marketing your innovation.

We sell the Maggie through worldwide distributors. It is shown in Low Vision resource centres and is available to borrow through our Bierley Vision Club. It is also available through Low Vision organisations.

What is the potential impact of the innovative solution on the lives of the target audience? Please elaborate by providing statistics of the current impact and the potential impact.

The Maggie allows people with low vision to be independent at home and out and about. The ability to read is priceless!

Stories of how the Innovation has touched lives.

No stories so far

Links to a few videos about the innovation:

No links